"EVERYDAY JEWELRY IS WHAT ELEVATES THE STYLE. JEWELRY IS NO MORE A SPECIAL OCCASION TYPE OF THING." - VITA YAPRINTSEVA, CREATIVE DIRECTOR
Ugly Pearl is an exciting project curated by me, Vita, who always had a goal to contribute to bold, timeless and creative world of affordable jewelry. The designs in my collection are meant to represent fearless, elegant and worldly women who can do anything. I see Ugly Pearl girl as the one who is perfect in her imperfections, she embraces her flaws and celebrates her virtues. Ugly Pearl girl knows that no pearl is ugly, but unique... and so is she.
Established in summer 2020, Ugly Pearl was born based on my vision of sophisticated, fairly priced and long lasting accessories. It was decided from the start that all pieces have to be made of materials that do not tarnish, turn the skin green or fade away after a season of summer ocean dives. Therefore, stainless steel and 925 sterling silver are the only base materials used, which are known to be water resistant and hypoallergenic.
Flexing our style is not following trends but individually expressing who we are. Jewelry is a great way to unlock that self expression. I hope every person who is reading this will find a design in my collection that would speak to them and bring that extra little boost of style to make every day "golden".